In-house brandBrand and website
Dojiwave
A brand of tools for manual traders, designed from the name up to the site and two products.
Open the site Dojiwavedojiwave.com
About the project
Dojiwave is the house behind two tools: RiskDeck, an execution and risk panel for MetaTrader 5, and Tapebook, a trading journal. It is made for manual traders who take their own decisions and keep their own rules.
The aim was a brand that says, from the first screen, what the tools are and what they are not. The name and the logo start from the doji candle, the moment when the market has not yet decided. The brand promise comes from the same place: "The market hasn't decided. You have."
The work covers the name, the identity, the brand voice, the main site and both product sites. I continue to develop and support the brand.
Scope
- Naming
- Visual identity
- Brand voice
- Main site
- Product sites
- Launch and maintenance
Details
A simulation, not a screenshot
The RiskDeck panel runs on the site in the browser as a simulation and is labelled as one in every frame.
The "What it isn't" section
The site states plainly what the tools are not: not a robot, MT5 only, no prop-firm presets, no profit claims.
One house, two sites
Each product has its own site, while the house keeps a shared look and tone.
Waiting list
The waiting list leads to a single form.