nlights

Concept projectProduct launch

Morendo

A launch site for noise-cancelling headphones.

A concept project. This is not an operating business.

Open the site Morendomorendo.nlights.pl

Morendo, headphone launch site: first screen
Morendo, headphone launch site: mobile view

About the project

The site is for a buyer choosing headphones for commuting and for working in noise. Instead of describing silence, the site shows it.

The aim was to turn one product feature into the behaviour of the page. The first screen is loud: digital noise and a decibel counter. As you scroll, the noise fades and the counter drops from 78 to 31 dB.

The result is a site in seven scenes: cancellation, the inside, sound, battery, colours and a pre-order form.

Scope

  • Concept and copy
  • Site design
  • Motion and 3D model
  • Pre-order form
  • Launch

Details

  1. A page that goes quiet

    Digital noise fades as you scroll, and the decibel counter shows the difference.

  2. A custom 3D model

    The headphones assemble as you scroll, from frames rendered from a custom 3D model, with no photos or third-party models.

  3. Three listening modes

    A switch shows the difference between cancellation, transparency and off.

  4. Colour carried into the order

    The finish is chosen on the page and the same choice goes into the pre-order form.